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  1. Remove This Item Discipline: Organizational Behaviour
  2. Remove This Item Sector: Banking Finance Insurance (BFI)
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Search results for 'pricing of'

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  1. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

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