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  1. Emami's Fair and Handsome Fairness Cream

    Authors: Sahoo, Debajani; Vyas, Preeta H;

    Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

    Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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  2. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

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  3. Core Emballage Limited - Out of the Box

    Authors: Monippally, M M; Krishna, Sunanda;

    Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

    Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

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  4. Weavers and Cooperatives

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0486 Pages: 9 Published on: 1, January, 1979

    Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More

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  5. Bharat Chemicals (Private) Limited **

    Authors: Shah, B G; Anantharaman, K;

    Reference No: F&A0227 Pages: 32 Published on: 1, January, 1970

    Abstract: A development bank set up to assist small scale manufacturers finances for the first time a qualified scientist's project for the manufacture of dibasic calcium phosphate (DCP) of pharmaceutical and dentifrice grades. The project runs into difficulties due to environmental factors such as floods and power shortage, which upset the ... More

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  6. Perceived Risk and Rural Entrepreneurship (Parts I & II)

    Authors: Gupta, Ranjit;

    Reference No: CMA0667 Pages: 6 Published on: 1, January, 1988

    Abstract: Six sets of situations have been reproduced from "The Rural University: Experiment in Educational Innovation" to identify four types of risks, viz. technical, economic, social, and environmental. The case analysis suggests that there could be at least three propositions about "risk and rural entrepreneurship." These are: 1) In any set of ... More

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  7. Indian Railways' Strategic Vision to Serve Ports: A Case of Gandhidham Area

    Authors: Raghuram, G; Verma, Sanjay; Dixit, K L; Kapshe, Sanjeevan;

    Reference No: PSG0093 Pages: 30 Published on: 15, July, 2004

    Abstract: This case attempts to explore the opportunities available for the Indian Railways to be a major logistics and infrastructure provider for handling the port-based traffic of Gandhidham Area. This case focuses on two of the major ports in that area, namely, Kandla and Mundra. This case examines the performance of ... More

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  8. Acquisition of Land for Expansion by Sarabhai Chemicals (B) **

    Authors: Chowdhry, Kamla;

    Reference No: OB0001(B) Pages: 2 Published on: 1, January, 1966

    Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More

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  9. Acquisition of Land for Expansion by Sarabhai Chemicals (A) **

    Authors: Chowdhry, Kamla;

    Reference No: OB0001(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More

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  10. Seth Dhaniram - C&FA

    Authors: Chudasama, Nishchal; Raghuram, G;

    Reference No: MAR0350 Pages: 10 Published on: 27, April, 2003

    Abstract: The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and forwarding services to JOSH Denims, a leading manufacturer and marketer of denim garments. Over a year, an entire tier ... More

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  11. Developing a Marketing Strategy for AWAG-EKTA

    Authors: Koshy, Abraham;

    Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

    Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

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  12. Sunanda Alkalies Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977

    Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More

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  13. Cosmopolitan Hotel Limited **

    Authors: Balakrishnan, K;

    Reference No: F&A0215 Pages: 37 Published on: 1, January, 1970

    Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter-firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More

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  14. Bharadwaj Aushadalay

    Authors: Dixit, M R; Verma, Sanjay;

    Reference No: BP0351 Pages: 10 Published on: 1, October, 2013

    Abstract: This case provides an opportunity to identify and discuss issues in sustenance of an incumbent's strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning ... More

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  15. Industrial Relations: Old and New (D)

    Authors: Sheth, N R; Dixit, L M;

    Reference No: P&IR0038(D) Pages: 7 Published on: 1, January, 1972

    Abstract: This part describes the management's efforts to stabilize industrial relations in the organization by streamlining the procedure for handling employees' grievances. It also brings out some changes in managerial roles resulting from the strike. ... More

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