Reference No: STR0450Pages: 22Published on: 24, October, 2020
Abstract: Government of India constituted ‘Energy Efficiency Services Limited (EESL)’ on 10 December 2009; as a Joint Venture of four Central Public Sector Undertakings (CPSU) of India - NTPC Limited (NTPC), Power Finance Corporation Limited (PFC), Power Grid Corporation of India Limited (POWERGRID) and Rural Electrification Corporation Limited (REC) to improve energy efficiency ... More
Reference No: F&A0189Pages: 29 Published on: 1, January, 1973
Abstract: The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic long range system for the company is described. ... More
Reference No: F&A0340Pages: 4 Published on: 1, January, 1984
Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More
Reference No: OB0177Pages: 20 Published on: 1, January, 1988
Abstract: The case study deals with the emergence of Maharogi Sewa Samiti as an important institution in the field of leprosy treatment and rehabilitation. Starting with a thumbnail sketch of Baba Amte??the moving spirit behind the institution??the study traces the history of Maharogi Sewa Samiti from a small beginning ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: F&A0478Pages: 9Published on: 14, July, 2006
Abstract: The case describes the situation faced by Sales Officer who is exploring setting-up new outlet in recently constructed expressway. The case describes the situation and discusses how he developed various assumptions based on report submitted by valuer, survey feedback carried out by an independent agency, his past experience and the ... More
Reference No: COMM0009Pages: 31Published on: 27, August, 2012
Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More
