Reference No: MAR0181(A)Pages: 6Published on: 1, January, 1977
Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More
Reference No: MAR0285(G)Pages: 7Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
Reference No: F&A0233(C)Pages: 8Published on: 1, January, 1973
Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More
Reference No: MAR0346Pages: 25Published on: 24, October, 2002
Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More
Reference No: IMG0012Pages: 4Published on: 29, July, 1995
Abstract: This case is intended for use as an information technology/business process re-engineering case. It describes the order processing system of an office automation/equipment manufacturer and calls for the reader to suggest how IT could be applied to make it more efficient. ... More
Reference No: CMA0792Pages: 7Published on: 1, January, 2000
Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More
Reference No: F&A0281(B)Pages: 21Published on: 1, January, 1976
Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More
