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Search results for 'marketing cases 20'

Related Searches: marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

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  1. Body Line Health Care Limited

    Authors: Raghuram, G; Banerjee, Bibek;

    Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

    Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

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  2. Sanand Taluka Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

    Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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  3. Arvind Fashions Omnichannel Retailing in Digital India

    Authors: Rao, H Raghav; Bose, Indranil; Bhattacharya, Samadrita; Lahiri, Saikat;

    Reference No: IS0147 Pages: 21 Published on: 2, August, 2024

    Abstract: The case study focuses on Arvind Fashions’ transformation into an omnichannel fashion retailer in India. It describes how the company embraced digital strategies to stay ahead of industry disruptions. The strategic shift involved creating a separate arm, Arvind Internet, to drive technology innovation. Arvind Fashions focused on integrating online and ... More

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