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Search results for 'marketing cases 2'

Related Searches: marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

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  1. Marketing Professional Ship Management Services

    Authors: Venaik, Sunil; Raghuram, G; Sharma, Yashoverman;

    Reference No: MAR0344 Pages: 45 Published on: 12, February, 2001

    Abstract: The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the competitive position and performance of firms offering professional ship management services. ... More

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  2. Konkan Railway Corporation Limited

    Authors: Banerjee, Bibek; Raghuram, G; Rangaraj, Narayan;

    Reference No: MAR0321 Pages: 29 Published on: 3, May, 1999

    Abstract: Konkan Railway Corporation Limited (KRC) was set up as a Public Sector company under the Ministry of Railways in July 1990 to bridge the 738 km "Konkan Gap" by providing a railway connection between Roha (150 kms South of Mumbai) and Thokur (about 22 kms North of Mangalore). KRC completed the project at a ... More

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