Search results for 'marketing cases 2'

Authors: Joag, S G; Mehta, S C;

Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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Authors: George, P S;

Reference No: CMA0252TEC Pages: 20 Published on: 6, February, 1973

Abstract: This is a background note highlighting the salient features of rice economy in India. It gives details regarding production charges, processing facilities available in the country and marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding the rice economy of India. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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