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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Dudhudyog Dairy (B)

    Authors: George, P S;

    Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

    Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

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  2. Maruti Udyog Limited: Coordinating the Supply Chain

    Authors: Chandra, Pankaj; Sastry, S Trilochan;

    Reference No: PROD0233 Pages: 15 Published on: 20, August, 1996

    Abstract: In order to respond to the changing auto market, MUL is trying to become more market oriented. The MD is concerned about integration within MUL's operations, i.e., marketing, manufacturing, vendor development, engineering, etc. The objective of the case is to study current mechanisms used bu MUL to coordinate the ... More

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