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Search results for 'marketing cases'

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  1. Regional and Intra-regional Organizational Structure for Paddy Procurement - Sri Lanka

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0300 Pages: 10 Published on: 2, January, 1975

    Abstract: Describes the regional and intra-regional organizational structure developed by the paddy marketing board for paddy and rice procurement in Sri Lanka. Organizational efficiency at regional level was studied with respect to staffing pattern, workload of the staff members, quantity of paddy and rice procured and the cost of procurement. ... More

  2. Exports of De-oiled Cake: Government Policy Regarding Merchant Exporters

    Authors: Desai, D.K.; Murty, A G K;

    Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

    Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

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