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Search results for 'information systems strate'

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  1. Ahmedabad Textiles Limited (B)

    Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

    Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

    Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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  2. ERP: Strategic Transformation at Erhardt + Leimer India Limited

    Authors: Madhavan, S Kaushika;

    Reference No: CISG0052 Pages: 18 Published on: 6, April, 1999

    Abstract: This case describes the evolution of information system in a medium scale engineering company. This poses the problem of should the company decide to go in for an ERP solution or not. The case describes the setting that may lead to formulation of an IT strategy, the gaps in the ... More

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  3. Victor Gaskets India Limited (B)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(B) Pages: 4 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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  4. Victor Gaskets India Limited (A)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(A) Pages: 6 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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  5. Victor Gaskets India Limited (D)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(D) Pages: 2 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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  6. Victor Gaskets India Limited (C)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(C) Pages: 3 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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  7. Victor Gaskets India Limited (E)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(E) Pages: 4 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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  8. Solo Company

    Authors: Patel, Nitin R;

    Reference No: QM0060 Pages: 4 Published on: 1, January, 1975

    Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More

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  9. L&T Contactors

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0168 Pages: 19 Published on: 1, January, 1975

    Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More

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  10. Ahmedabad Textiles Limited

    Authors: Mehta, S C;

    Reference No: MAR0091 Pages: 11 Published on: 1, January, 1971

    Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More

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