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  1. Parsana Health Centre: Nurturing a Healthy Lifestyle

    Authors: Thomas, Sujo; Titus, Nidhi; Suggala, Susmita; Sinha, Piyush Kumar;

    Reference No: MAR0494 Pages: 15 Published on: 7, December, 2017

    Abstract: Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general public through fitness regimes over the last two decades. The thirteen Parsana centres in the different ... More

  2. Marketing of Condoms

    Authors: Rao, Sreenivas S;

    Reference No: BP0219 Pages: 38 Published on: 1, January, 1990

    Abstract: This is a case in social marketing and consumer marketing of condoms and the business strategies being followed by three condom manufacturers -- London Rubber Company (I), Hindustan Latex Limited, and Lorcom (Protectives) Ltd. These three companies belong to different sectors--private, public, and joint sector. ... More

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