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Authors: Manikutty, S;

Reference No: BP0235(D) Pages: 12 Published on: 19, February, 1996

Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More

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