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  1. Remove This Item Discipline: Marketing
  2. Remove This Item State: Tamil Nadu
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Search results for 'marketing cases'

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  1. Launching of Packeted Tea by Incoserve

    Authors: Seetharaman, S P;

    Reference No: CMA0534 Pages: 12 Published on: 1, January, 1980

    Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More

  2. CavinKare Private Limited (B): Entry into Soaps and Detergents Market

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

    Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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