Register / Login
All
  1. Home
  2. Search results for: 'communications for'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Marketing
  2. Remove This Item Sector: Banking Finance Insurance (BFI)
Clear All
Language
  1. English (2)
Product Type
  1. Case (2)

Search results for 'communications for'

Related Searches: communications for ma, communications for mana, communications for managemen, communications for management

per page

  1. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

    Buy Case

  2. TrustMe Bank

    Authors: Kureshi, Sonal; Sood, Vandana;

    Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

    Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content