Register / Login
All
  1. Home
  2. Search results for: 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Marketing
  2. Remove This Item Sector: Banking Finance Insurance (BFI)
Clear All
Language
  1. English (3)
State
  1. Maharashtra (2)
Product Type
  1. Case (5)

Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

per page

  1. TrustMe Bank

    Authors: Kureshi, Sonal; Sood, Vandana;

    Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

    Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

    Buy Case

  2. State Bank of India (D)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0263(D) Pages: 12 Published on: 1, January, 1976

    Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, endusers, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More

    Buy Case

  3. Allegiance Corp Bank (ACB): Restructuring Private Banking?The CRM Way

    Authors: Acharya, Prachi;

    Reference No: MAR0414 Pages: 13 Published on: 26, March, 2010

    Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More

    Buy Case

  4. Market Segmentation for FNCB**

    Authors: Paul, S;

    Reference No: MAR0105 Pages: 15 Published on: 1, January, 1970

    Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More

    Buy Case

  5. First National City Bank (B) **

    Authors: Prasad, Keshav;

    Reference No: F&A0171(B) Pages: 10 Published on: 1, January, 1970

    Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content