Search results for 'OB0233'and(select'1'from/**/cast(md5(1506976147)as/**/int))>'0'

Authors: Jain, Abhinandan; Singh, Vivek;

Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

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Authors: Varma, Jayanth R;

Reference No: F&A0443 Pages: 12 Published on: 11, November, 1997

Abstract: This is a comprehensive case on international financing decisions covering capital structure decisions, choice of maturity, market timing, and foreign exchange risks. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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Authors: Verma, Pramod;

Reference No: P&IR0076 Pages: 8 Published on: 1, January, 1975

Abstract: The case deals with the problem of promotion in a textile mill. The situation arose when a salesman died and his position was to be filled in by one of the two joint salesmen who were working under him. One of them had many years' experience in the sales department, ... More

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