Reference No: MAR0492Pages: 23Published on: 28, July, 2017
Abstract: BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 million from the United Arab Emirates-based Abraaj group for driving its future growth. A few days ... More
Reference No: MAR0477(C)Pages: 27Published on: 23, February, 2016
Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More
Reference No: BP0254Pages: 13Published on: 6, September, 2000
Abstract: GCL is part of the Gadhvi Group of Industries. The company is into bottling industrial gasses and under changing environment of growing demand has threatened entry of new players. It is exploring collaboration with one of the world's largest industrial gas manufacturers. They have completed primary rounds of discussion with ... More
Reference No: F&A0184(B)Pages: 3Published on: 1, January, 1970
Abstract: Mr. Sahney, Vice President (Finance), has been considering what his recommendations to the President should be, regarding the sales manager's proposal, of relaxing the credit terms, to augment the sales of farm machinery, especially since the plant has been operating below capacity. The case brings out the contribution approach to ... More
