Search results for 'marketing management cases'

Authors: Mehta, Namit;

Reference No: CISG0064 Pages: 15 Published on: 9, January, 2001

Abstract: The case on Sonata Chemicals is an example of the state of Information Technology (IT) implementation across various organizations. The case highlights the role of the Marketing Department and its IT needs, such as the development of a Management Information System (MIS) to keep track of its activities, such as ... More

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