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  1. Times of India: Using Information Technology for Competitive Advantage

    Authors: Bhatnagar, S C; Ranganathan, C;

    Reference No: CISG0044 Pages: 22 Published on: 9, October, 1997

    Abstract: This case describes how computerization helped in solving the problems and complexities of the manual systems of the Times of India organization. It discusses a major effort by the centralized IT department to develop and implement an application portfolio to support the new strategic thrust. How this supported the advertisement ... More

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