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Search results for 'marketing cases'

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  1. Franchise Marketing: Disputes and Arbitration: A Technical Note

    Authors: Agarwal, Anurag K. ;

    Reference No: MAR0557TEC Pages: 11 Published on: 30, July, 2025

    Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More

  2. Fresh Fruits Processing Private Limited (FFPL)

    Authors: Bhattacharjee, Sourindra; Desai, Bhupat M;

    Reference No: CMA0757 Pages: 11 Published on: 1, January, 1997

    Abstract: FFPL is a partnershio company floated by two groups which have complementary operations for fresh fruits marketing and processing. It perceive export opportunities for fruits to European and Middle East markets and hence approached on of the leadeip term-lending institutions for investment in fruit processing for this purpose. The case ... More

  3. Exports of De-oiled Cake: Government Policy Regarding Merchant Exporters

    Authors: Desai, D.K.; Murty, A G K;

    Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

    Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

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