Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

Reference No: MAR0307(A) Pages: 13 Published on: 10, May, 1995

Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More

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