Reference No: MAR0307(B)Pages: 18Published on: 1, January, 1996
Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More
Reference No: MAR0307(A)Pages: 13Published on: 10, May, 1995
Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More
