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Search results for 'marketing cases 2'

Related Searches: marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2025

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  1. Gazra Café: Managing Two Ends of a Rainbow

    Authors: Mohapatra, Subhalaxmi; Roy, Subhadip;

    Reference No: CIIE0042 Pages: 9 Published on: 12, October, 2026

    Abstract: Gazra Café, the first eatery in Gujarat to be managed by the LGBTQIA+ community, is a unique initiative started by the royal family of Baroda (Vadodara) in 2022 with an objective to include inclusivity in business. The café garnered a good amount of interest among customers and the employees because of ... More

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  2. Consumer Products India Limited: Silk Edge Blade Division **

    Authors: Vora, M N;

    Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

    Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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