Reference No: BP0384Pages: 18Published on: 12, May, 2015
Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More
Reference No: PSG0030(A)Pages: 2Published on: 1, January, 1974
Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More
Reference No: MAR0495Pages: 22Published on: 31, March, 2018
Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More
Reference No: BP0397Pages: 15Published on: 10, January, 2017
Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India.
In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More