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  1. Remove This Item Discipline: Innovation and Entrepreneurship
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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

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  1. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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  2. Drivers420.com: Organising Transporters

    Authors: Ghura, Amarpreet Singh; Karna, Amit;

    Reference No: CIIE0007 Pages: 14 Published on: 26, October, 2016

    Abstract: This case describes a situation in which Malkit Singh Bal (Bal) partner of Bal Roadlines shares with Mr. Ghura, who was about to be hired as consultant for Bal Roadlines, about the rise in issue of fraud and crime done by the fleet drivers and asked him to help a ... More

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