Register / Login
All
  1. Home
  2. Search results for: 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Innovation and Entrepreneurship
  2. Remove This Item Sector: Trade
Clear All
Language
  1. English (1)
State
  1. Maharashtra (1)
Product Type
  1. Case (2)

Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

per page

  1. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

    Buy Case

  2. Kumar Enterprises (A)

    Authors: Jain, Vivek; Balakrishnan, K;

    Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

    Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content