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Search results for 'OB0233'and(select'1'from/**/cast(md5(1506976147)as/**/int))>'0'

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  1. Ranbaxy Laboratories Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999

    Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More

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  2. Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

    Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

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  3. Larsen & Toubro Group: A Case Study in Corporate Growth

    Authors: Bhandari, Labdhi R; Kulkarni, G R; Thomas, Philip S;

    Reference No: BP0172 Pages: 45 Published on: 1, January, 1982

    Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More

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  4. Primary Health Centre Monitoring System

    Authors: Murthy, Nirmala; Satia, J K;

    Reference No: PSG0012TEC Pages: 14 Published on: 1, January, 1979

    Abstract: This note describes the MIES that was designed for monitoring PHC performance. A study was carried out on the monthly performance of 80 PHCs in six districts in Uttar Pradesh. One significant factor influencing performance of a PHC was the quality and quantity of supervision by district authorities. On the basis ... More

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  5. Advertising: Its Purpose and Function

    Authors: Mohan, Manendra;

    Reference No: MAR0219TEC Pages: 25 Published on: 1, January, 1979

    Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a nonpersonal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More

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