Reference No: MAR0546Pages: 23Published on: 30, August, 2024
Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More
Reference No: MAR0545Pages: 14Published on: 4, July, 2024
Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More
Reference No: CMA0823Pages: 19Published on: 15, April, 2021
Abstract: The agricultural financial market in India was still underdeveloped, in part because the formal financial sector viewed the rural population in general and agriculture, in particular, to be high-risk. Warehouse receipt financing (WHR Financing) is a financial instrument that provides farmers and traders with access to working capital by allowing ... More
