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Search results for 'marketing management cas'

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  1. Should SMCS Borrow Inputs Marketing Credit?

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0771EX Pages: 4 Published on: 1, January, 1998

    Abstract: This case deals with the dilemma of a multipurpose cooperative society whether or not it should borrow input marketing credit. The society is aware that such a facility would enable it to enlarge its input sales and improve its viability. Yet it needs to examine its binding constraints such as ... More

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