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Search results for 'marketing cases 20'

Related Searches: marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

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  1. Sanand Taluka Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

    Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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  2. First National City Bank (B) **

    Authors: Prasad, Keshav;

    Reference No: F&A0171(B) Pages: 10 Published on: 1, January, 1970

    Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More

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  3. Swastik Engineers Private Limited **

    Authors: Shah, B G;

    Reference No: F&A0106 Pages: 21 Published on: 1, January, 1969

    Abstract: Deals with the problems of a small manufacturer of engineering equipment. He needs more funds to carry through an expansion programme, essential for improving the profitability. The case also provides an opportunity for indicating the interrelationship of marketing and production functions, with financial policies. ... More

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