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Search results for 'Marketing'

Related Searches: marketing cases, marketing cases 2, marketing strategy, marketing management, marketing strategy a

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  1. Hybrid Seed of Maize - A Price Negotiation **

    Authors: Desai, D K; Narayanan, A V S;

    Reference No: CMA0164 Pages: 14 Published on: 4, March, 1968

    Abstract: Deals with "pricing" of hybrid seed under the conditions of imperfect competition. The hybrid maize seeds are grown on private fields under the supervision of the government which wants to promote high-yielding varieties. The government wants to fix the price of hybrid maize so that it is not too high ... More

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  2. Teams and Conflicts: Cross-functional Conflict at Aguaverd (Part C)

    Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

    Reference No: OB0249(C) Pages: 3 Published on: 26, June, 2025

    Abstract: Part C focuses on the tension between the heads of legal and marketing departments over a proposed innovation. Thus, this part dives deep into cross-functional disagreements. The head of legal believed that the new idea raised compliance issues, while the head of marketing felt that the innovation could provide much-needed ... More

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