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Search results for 'marketing cases'

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  1. Dynamics of Modernization

    Authors: Gupta, V K;

    Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

    Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

  2. Sugar Processing Unit

    Authors: Gupta, Ramesh;

    Reference No: CMA0684 Pages: 7 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

  3. Potato Chips and Vodka

    Authors: Gupta, Ramesh;

    Reference No: CMA0680 Pages: 14 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

  4. The Sarangpur Project ICD/I **

    Authors: Gupta V.K; Narayanan, A V S;

    Reference No: CMA0151 Pages: 16 Published on: 6, November, 1968

    Abstract: This is a general introduction to the Sarangpur Project. The case shows that while there is considerable increase in the animal husbry activities, there is no commensurate increase in funds other resources. It further shows that little is being done to devise a system of appraisal control which would enable ... More

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