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  1. Aditya Kumar: Office Politics and Managing Upwards

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0236 Pages: 11 Published on: 15, October, 2019

    Abstract: The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisation working in arena of sustainable products and technology. Aditya Kumar, who has had an excellent academic background and a fast track promotion after seven months of joining the ... More

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  2. Parle Agro (India): Vision Realisation

    Authors: Kaul, Asha;

    Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

    Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

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  3. Anuj Pathak Returns to India

    Authors: Sharma, Meenakshi;

    Reference No: COMM0018 Pages: 6 Published on: 21, August, 2017

    Abstract: The case deals with the situation faced by Anuj Pathak who has returned to his home country after many years overseas. He is trying to settle into his new workplace and is keen to show results by getting his team to deliver. Knowing that he has a strong team of ... More

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