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  1. Remove This Item Discipline: Communication
  2. Remove This Item Sector: Banking Finance Insurance (BFI)
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  1. Case (3)

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  1. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

  2. Anjali Bank (C)

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0138(C) Pages: 5 Published on: 1, January, 1970

    Abstract: Describes the efforts made by the management and union leaders to patch up their differences and come closer together. ... More

  3. Anjali Bank (B)

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0138(B) Pages: 11 Published on: 1, January, 1970

    Abstract: This case can be discussed in light of the students' expectations at the end of the discussion of Case (A). The union-management relations strain further in spite of the apparent rapport emerging at the end of Case (A). Describes the various facets of the conflict and provides some understanding ... More

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