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Search results for 'public or'

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  1. Delhi Metro Rail Corporation's Communication with the Media

    Authors: Sharma, Meenakshi;

    Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012

    Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More

  2. Managing a Public Service

    Authors: Subramanian, Ashok; Kataria, Raj;

    Reference No: PSG0046TEC Pages: 5 Published on: 1, January, 1982

    Abstract: This note outlines the tasks involved in installing and operating a public service. It reviews the technical, economic, and organizational aspects of managing the operations. ... More

  3. Water in the Desert?: Oil India's CSR Impact in Assam

    Authors: Chaudhri, Vidhi; Kaul, Asha;

    Reference No: COMM0027 Pages: 13 Published on: 12, January, 2021

    Abstract: Incorporated on February 18, 1959, Oil India Ltd. (OIL) was a leading public sector oil and gas company involved in the exploration, development, production and transportation of crude oil and natural gas in India. Since its inception, OIL had committed itself to being a socially responsible organisation in and around operational areas, ... More

  4. Rotary Club of Madras: Open Defecation Free Communities Project

    Authors: Parmar, Ashis Jalote; Raghuram, G.;

    Reference No: BP0393 Pages: 25 Published on: 16, February, 2016

    Abstract: This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation ... More

  5. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

  6. Nestle entangled! Braving the Maggi Noodle Crisis in India

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0013(A) Pages: 16 Published on: 15, June, 2016

    Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More

  7. The (Ir)resistible Job Offer

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0019 Pages: Published on: 5, March, 2018

    Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

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