Reference No: COMM0013(A)Pages: 16Published on: 15, June, 2016
Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More
Reference No: COMM0006(A)Pages: 7Published on: 26, February, 2010
Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More
Reference No: CMHS0050Pages: 15Published on: 23, February, 2026
Abstract: This case examines the multilayered emergency response to the Air India plane crash in Ahmedabad on June 12, 2025, which resulted in 260 fatalities. The narrative follows the initial hours through the subsequent weeks, centring on Civil Hospital as the operational hub for trauma care, mass fatality management, family assistance and public communication. ... More
