Reference No: IS0136Pages: 14Published on: 28, March, 2018
Abstract: The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data ... More
Reference No: IS0140Pages: 5Published on: 1, October, 2020
Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More
Reference No: IS0150Pages: 6Published on: 30, October, 2025
Abstract: The case revolves around Zoya Hariri, an analyst who works in the Customer Feedback group of an upcoming airline based in India. When analysing changes in the Net Promoter Score, Hariri realised that the company was facing rising customer dissatisfaction. Although the overall NPS for the company had been increasing, ... More
Reference No: O&DS0010Pages: 6Published on: 28, November, 2025
Abstract: Dhariwal Infrastructure Limited, a subsidiary of the Calcutta Electric Supply Corporation Limited (part of the RP-Sanjiv Goenka Group), operates a 2 × 300 megawatt thermal power plant in Chandrapur, Maharashtra. To enhance risk management and process excellence, the plant identified the need for an improved monitoring system for the main oil tank in ... More
