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Authors: Swamy, Dalip S

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Rate of Return from Sales Promotion **
Authors: Swamy, Dalip S;

Reference No: ECO0174 Pages: 7 Published on: 1, January, 1974

Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of costbenefit analysis of advertisement expenditure. ... More

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