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Authors: Sridharan, Anand

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Amtrex Hitachi Appliances Limited: Competing for the Future
Authors: Sridharan, Anand; Ravichandran, N;

Reference No: BP0266 Pages: 36 Published on: 27, April, 2001

Abstract: The case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC's access national market and vice-versa. The organization needs to take stock of what ... More

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