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Authors: Ravi Swaminathan

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Hewlett Packard India
Authors: Ravi Swaminathan; Sahay, Arvind;

Reference No: MAR0361 Pages: 23 Published on: 4, June, 2005

Abstract: The case looks at the challenges being faced by HP India in the PC market. HP is facing severe pricing pressure from assemblers, dropping margin amongst and leakages from distributors and imminent entry by Dell. Manufacturing advantages available in India are about to go away. ... More

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