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  • Authors: Kureshi, Sonal

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  1. Britannia Khao World Cup Jao (A)

    Authors: Vyas, Preeta H; Kureshi, Sonal;

    Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

    Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

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  2. Britannia Khao World Cup Jao (B)

    Authors: Vyas, Preeta H; Kureshi, Sonal;

    Reference No: MAR0328(B) Pages: 1 Published on: 1, January, 2000

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  3. TrustMe Bank

    Authors: Kureshi, Sonal; Sood, Vandana;

    Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

    Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

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