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  • Authors: Kaul, Asha

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  1. Nestle (dis)entangled ! Braving the MAGGI noodle crisis in India (B)

    Authors: Chaudhri, Vidhi; Kaul, Asha;

    Reference No: COMM0013(B) Pages: 10 Published on: 28, May, 2020

    Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More

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  2. Changing Perceptions and Transforming Outcomes : L&T Acquisition of Mindtree

    Authors: Kaul, Asha; Agarwalla, Sobhesh Kumar;

    Reference No: COMM0025 Pages: 22 Published on: 10, September, 2020

    Abstract: On March 18, 2019, Yuvraj Mehta, head Corporate Brand Management & Communications (CBMC) at Larsen & Toubro (L&T), heard about negative media narratives against L&T, following a high-profile merger and acquisition (M&A) between the company and Mindtree. Some of the allegations against L&T were “hostile takeover” and “destruction of Mindtree’ ... More

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  3. Changing Perceptions and Transforming Outcomes : L&T Acquisition of Mindtree: A Teaching Note

    Authors: Kaul, Asha; Agarwalla, Sobhesh Kumar;

    Reference No: COMM0025TN Pages: 13 Published on: 10, September, 2020

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  4. Water in the Desert?: Oil India's CSR Impact in Assam

    Authors: Chaudhri, Vidhi; Kaul, Asha;

    Reference No: COMM0027 Pages: 13 Published on: 12, January, 2021

    Abstract: Incorporated on February 18, 1959, Oil India Ltd. (OIL) was a leading public sector oil and gas company involved in the exploration, development, production and transportation of crude oil and natural gas in India. Since its inception, OIL had committed itself to being a socially responsible organisation in and around operational areas, ... More

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  5. Parle Agro (India): Vision Realisation

    Authors: Kaul, Asha;

    Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

    Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

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  6. #BaghjanBurns: Crisis at Oil India Ltd

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0029 Pages: 22 Published on: 9, December, 2022

    Abstract: On May 27, 2020, a blowout occurred in Well No. 5 at Baghjan (Assam); the well, owned by Oil India Ltd., caught fire on June 9, 2020. For almost five and a half months, the company tried to douse the 200-foot high flame but failed to do so. Finally, on Day 173, Oil India Ltd succeeded ... More

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  7. #BaghjanBurns: Crisis at Oil India Ltd: A Teaching Note

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0029TN Pages: 16 Published on: 9, December, 2022

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  8. The 'Uber of Procurement': BuyHive and its Growth Dilemma

    Authors: Kaul, Asha; Desai, Avani; Sharma, Sanjeev; Chakravarty, Urjani; Arora, Shubhda;

    Reference No: COMM0030 Pages: 17 Published on: 28, December, 2023

    Abstract: BuyHive, a sourcing platform, had been launched in 2020 during the pandemic. It was a Business-to-Business (B2B) tech-enabled sourcing and aggregator platform that connected buyers with suppliers using global sourcing experts and technology. After three years of organic growth, the company made projections, charting exponential growth of USD 600 million in ... More

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  9. Toward Purity in Indian Jewellery Markets: Hallmarking Initiatives by BIS

    Authors: Kaul, Asha; Singla, Chitra;

    Reference No: STR0479 Pages: 18 Published on: 29, December, 2023

    Abstract: Set in 2021, the case presents the challenges faced by the Bureau of Indian Standards (henceforth BIS) in its journey of hallmarking gold in India - from voluntary hallmarking in 2000 to mandatory hallmarking in 2021. As a government organisation, BIS was tasked with the responsibility of protecting consumer interest and increasing export ... More

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  10. The New Coffee Brand: Bili Hu and its Growth Trajectory

    Authors: Kaul, Asha; Singla, Chitra; Chaudhri, Vidhi ;

    Reference No: STR0487 Pages: 24 Published on: 30, December, 2024

    Abstract: Bili Hu, a premium coffee brand, was founded by Bharat Singhal in 2016. Born out of passion for premium coffee and the accompanying coffee experience, Bili Hu targeted elite customers, without losing sight of Gen Z customers, who wanted an experiential tryst with coffee. In a crowded market of multiple players ... More

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