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Authors: Dixit, M R; Karthik, D;

Reference No: BP0362 Pages: 6 Published on: 26, August, 2013

Abstract: This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. ... More

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Authors: Karthik, D; Upadhyayula, Rajesh S.;

Reference No: BP0368 Pages: 26 Published on: 26, March, 2014

Abstract: The case traces the genesis of NASSCOM and presents a decision situation faced by the new president who has to formulate a road map in the light of changed circumstances. NASSCOM has been an exemplary trade association. However, it faces challenges that can jeopardize the future if the industry. While ... More

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Authors: Karthik, D; Dixit, M.R; ;

Reference No: BP0389 Pages: 16 Published on: 28, May, 2015

Abstract: This case describes the financial and non financial performance of Starbucks, a large organisation provided as on 2007. Howard Schultz, the promoter and chairman of the corporation is disturbed by the decline in the performance of Starbucks, especially the dilution of customer experience. He is required to analyse what happened and ... More

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Authors: Basant, Rakesh; Karthik, D;

Reference No: CIIE0005 Pages: 12 Published on: 16, February, 2016

Abstract: The case describes the situation faced by the chairperson of CIIE with respect to commercialization of innovation of one of the incubatee companies. The incubatee had been working on a prototype of a flow monitor for IV fluids since his diploma days and won the competition organized by CIIE for ... More

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