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Authors: Kansal, Aparna

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HoABL: Ready for Scaling Up
Authors: Kansal, Aparna; Borah, Sourav Bikash ; ;

Reference No: CIIE0045 Pages: 25 Published on: 23, July, 2026

Abstract: This case examines the strategic growth dilemma faced by Abhinandan Lodha, founder of the House of Abhinandan Lodha (HoABL), a branded land developer that pioneered a digital-first model for selling plotted land in India. By implementing rigorous legal diligence, adopting standardised development processes and using digital sales channels, HoABL had ... More

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