JavaScript seem to be disabled in your browser.

You must have JavaScript enabled in your browser to utilize the functionality of this website.

Catalog Advanced Search

2 item(s) were found using the following search criteria

Authors: Jhangiani, Sushil

Don't see what you're looking for? Modify your search

In-Class Exercise on Positioning
Authors: Jhangiani, Sushil; Abhishek; Koshy, Abraham;

Reference No: MAR0474EX Pages: 3 Published on: 3, November, 2015

Abstract: The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in ... More

Buy Case
- Add to Wishlist
- Facebook
- Twitter
- LinkedIn
- Google+

My Cart

You have no items
in your shopping cart.