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Authors: Iyer, Lakshmi Shankar

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Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited
Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

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