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  • Authors: Iyer, Lakshmi

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  1. CareTaker Logistics

    Authors: Iyer, Lakshmi; Babu, Deepak; Raju, Roshan; Dash, Saurav; Gupta, Sandeep;

    Reference No: CTL0004 Pages: 9 Published on: 11, October, 2024

    Abstract: Gujarat, known as the textile capital, was home to CareTaker Logistics’ (CTL) headquarters. The corporation that operated the freight brokering service aimed to dominate this market in the state. Nearly ten years ago, CTL’s creator and owner, Rishi Desai, founded the company. CTL expanded its operations throughout Gujarat’s ... More

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  2. Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited

    Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

    Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

    Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

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