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Authors: Halve, Anand

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Actions Speak Louder Than Words: The Underlying Assumptions About How Advertising Works as Revealed in Practice
Authors: Halve, Anand;

Reference No: MAR0354TEC Pages: 19 Published on: 6, October, 2004

Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More

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