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  • Authors: Gupta

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  1. Yashoda Hospitals: Taking the MR Linac Puzzle Head-On

    Authors: Sapru, Aakash; Gondi, Anusha Reddy; Gupta, Manish; Kondaparthi, Prem Kumar;

    Reference No: CIIE0040 Pages: 7 Published on: 18, June, 2026

    Abstract: Dr. Surender Rao, Managing Director of Yashoda Hospitals, must decide whether to invest in India’s first MR-Linac (an MRI-guided linear accelerator), a technology that combines real-time magnetic-resonance imaging with radiation delivery to support highly precise, adaptive cancer radiotherapy. There is no domestic precedent for the technology, and the lack ... More

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  2. "Go Around": AXB1344's Final Landing 2020 (A)

    Authors: Sharma,Vipin Kumar; Gupta,Vishal; Reddy, G Venkat Ram; Tanwar, Monika;

    Reference No: OB0253(A) Pages: 26 Published on: 1, July, 2026

    Abstract: On August 7, 2020, Air India Express Flight AXB 1344 overran the tabletop runway at Kozhikode, killing 21 of the 190 people on board. The accident echoed the 2010 Mangalore disaster, occurring under strikingly identical circumstances. This case examines why organisations fail to learn from catastrophic failures. The cockpit is the starting point, not the explanation: ... More

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  3. "Go Around": AXB1344's Final Landing 2020 (B)

    Authors: Sharma,Vipin Kumar; Gupta,Vishal; Reddy, G Venkat Ram; Tanwar, Monika;

    Reference No: OB0253 (B) Pages: 3 Published on: 1, July, 2026

    Abstract: On August 7, 2020, Air India Express Flight AXB 1344 overran the tabletop runway at Kozhikode, killing 21 of the 190 people on board. The accident echoed the 2010 Mangalore disaster, occurring under strikingly identical circumstances. This case examines why organisations fail to learn from catastrophic failures. The cockpit is the starting point, not the explanation: ... More

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  4. Cheaper, Faster, Familiar: The Boeing 737 MAX and the Drift into Failure (A)

    Authors: Sharma, Vipin Kumar; Gupta,Vishal;

    Reference No: OB0258(A) Pages: 12 Published on: 28, September, 2026

    Abstract: Between 2018 and 2019, two Boeing 737 MAX aircrafts crashed after the Maneuvering Characteristics Augmentation System (MCAS) activated on faulty sensor data, killing 346 people and prompting a worldwide grounding of the aircraft. This case reconstructs the aircraft's development, certification and entry into service to show how a competitive commercial programme, incremental design and ... More

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  5. Cheaper, Faster, Familiar: The Boeing 737 MAX and the Drift into Failure (B)

    Authors: Sharma, Vipin Kumar; Gupta,Vishal;

    Reference No: OB0258(B) Pages: 9 Published on: 28, September, 2026

    Abstract: Between 2018 and 2019, two Boeing 737 MAX aircrafts crashed after the Maneuvering Characteristics Augmentation System (MCAS) activated on faulty sensor data, killing 346 people and prompting a worldwide grounding of the aircraft. This case reconstructs the aircraft's development, certification and entry into service to show how a competitive commercial programme, incremental design and ... More

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  6. Agribusiness : Key Concepts and Their Implications (B)

    Authors: Gupta, Anil;

    Reference No: CMA0656(B)TEC Pages: 5 Published on: 1, January, 1985

    Abstract: The note provides a brief discussion of the concept of agri-business as it evolved at Harvard Business School. The social implications of the concept for the poor are illustrated with the example of vertically integrated dairy cooperatives. The issues are raised with specific reference to value addition and its distribution ... More

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  7. Administering Credit and Storage for Fertilizer: Zonal Block and Village Levels—Co-Operative Organization

    Authors: Gupta, V.K.;

    Reference No: CMA0123 Pages: 8 Published on: 1, January, 1965

    Abstract: The case deals with a situation where marketing society is responsible for supply of the necessary inputs for making an agricultural programme successful. The case tends to present problems which relate to the relationships in terms of target setting, supply and financing between the marketing society and the block agencies. ... More

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  8. A Note on Decision-Making

    Authors: Gupta, Vishal; Brahmbhatt, Kruti;

    Reference No: OB0232TEC Pages: 15 Published on: 26, June, 2018

    Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More

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  9. Vasudha's Dismay

    Authors: Aggarwal, Shilpee; Gupta Vishal;

    Reference No: OB0230 Pages: 9 Published on: 31, July, 2018

    Abstract: The case describes the situation of Vasudha Kumar, Manager – Background Vetting at Praxum Services Limited. She is surprised by the unexpected resignation of her team member a few days before she has to leave for her maternity break. In a small team, how does she deal with this unanticipated resignation? ... More

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  10. Foreign and Domestic Investments in Steel Industry in Orissa

    Authors: Gupta, Neha;

    Reference No: BP0330 Pages: 53 Published on: 17, September, 2009

    Abstract: The case looks at the steel industry in the concept of POSCO's large Foreign Direct Investments in Orissa to produce steel. ... More

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