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  • Authors: Gokhale, Srikant

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  1. Sell Now or Never: Code Name PRESTO

    Authors: Gokhale, Srikant Sinha, Piyush Kumar;

    Reference No: CFR0005 Pages: 26 Published on: 31, March, 2013

    Abstract: A new retail chain of electronic products set business in India. It set a differentiated place in the market place. After 2 years of working it now has to decide future course of action. The company has to choose to selling the business, decide the final price offered or to have ... More

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  2. North Avenue: Selecting a Brand Name

    Authors: Gokhale, Srikant; Sinha, Piyush Kumar;

    Reference No: CFR0006 Pages: 16 Published on: 31, March, 2013

    Abstract: Branding and selecting a proper brand name is one of the major tasks after business plan and retail concept is ready. The case discusses North Avenue’s brand name selection process for its proposed retail electronics chain. It narrates the various processes the selected task force went through at every ... More

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